Nothing Was Delivered

Nook version of War and Peace turns the word “kindled” into “Nookd” | Ars Technica: 

It appears to be a case of Ctrl-F gone wrong. An astute reader named Philip broke the story on his blog, noting that his reading of the classic was interrupted by the sentence “It was as if a light had been Nookd in a carved and painted lantern…” The blogger noticed more and more uses of the word “Nookd,” leading him to examine a paper copy to find a more accurate translation that used the word “kindled” instead.

There is branding, and then there is branding.